Marwa Al-Khatib started her journey in the beauty industry in Damascus in 2009. With guidance from French and Italian experts, she mastered the art of hair coloring and became one of the pioneers in this field across the Arab world. Her exceptional skills allowed her to collaborate with major beauty brands, eventually becoming their exclusive agent in Syria.

In 2014, despite the challenges brought by the war in Syria, Marwa refused to give up. She moved to Istanbul, Turkey, and embarked on a new chapter. With determination and resilience, she established a new business and formed a strong team, overcoming numerous obstacles to successfully open Marwa Al-Khatib Beauty Center in Istanbul.

In 2020, Marwa launched her British-based platform, Marwa Master Class, offering expert consultations and technical beauty courses. During the COVID-19 pandemic, she provided online training to more than 1,000 aspiring students, empowering women to achieve their dreams and financial independence.

In 2022, Marwa’s passion for problem-solving led her to create two new brands:

• Vivio: A haircare brand specializing in protein treatments, which quickly gained customer approval.

• Proof: Another haircare brand offering shampoos, conditioners, and treatments for hair loss and oily scalps.

In 2023, Marwa expanded her portfolio by launching Kyom, a brand dedicated to skincare. These brands are now sold globally through various platforms, including her official store, Trendyol, and Amazon.